Observing users to understand their needs, gain insight, and explain the "Why" of "Why we should do this"
I'm experienced with many aspects of research, from using strategy to formulate protocols; observing users in the field or focus testing; debriefing to mine for insights; social and technology trend reporting; and distilling the knowledge gained to provide clear direction to leadership and development teams. Most importantly I've developed an understanding of how to balance their interrelation.